A Valuable New Airline Service You May Not Have Noticed
The last time I flew on Ryanair, Europe’s scrappy low-cost airline, I sensed some message confusion. Its garish blue-and-yellow planes and spartan terminals bear slogans such as “The Low Fares Airline,” “The On Time Airline,” “Fly Cheaper,” and even one that read “Europe’s Favourite Airline”—an obvious dig at its larger rival British Airways, whose longtime slogan was “The World’s Favourite Airline.”
Ryanair gets its share of bad press, and while I’ve never had an unpleasant flight on the airline, I’ve never had a particularly pleasant one either. It is a truly no-frills experience—no window shades, no reclining seats, charges for checked luggage, everything on the plane for sale. So can it really be Europe’s favorite airline? Can it be anybody’s favorite airline? Continue reading “A Valuable New Airline Service You May Not Have Noticed”